The famous beer Baumgartner, brewed in Schärding in Upper Austria, has a little version of itself called Baunti. It is the beer for the younger generation on the countryside, that likes to stay up until late hours and is up for a lot of party. 

The challange was to redesgin the existing version of Baunti and to come up with a new idea for the visual communication including branding and printed ads. We thought of words that would fit to Baunti’s attitude. Baunti is the beer for the strong guys. The tough ones.